How the Media is Used in India

Just like the U.S., India uses television, internet, radio and newspapers to spread media messages across the country.

Glocalization is a big deal in India. Its all about taking an aspect of something from another country, and making it your own. From the types of music, movies, products advertising and news, India uses and or promotes products similar to what we have in the U.S. Although United States creates a bit of a "template" for the way the media and products are presented around the world, India puts their own spin on it. The Indian people are able to present news and other products just as we do in America, however, they retain their culture and beliefs throughout.

I do not see this as "selling out" for India. I see this more as a country trying to move ahead in a positive direction by utilizing effective advertising outlets, news presenting methods as well as social media.

Let's take a look at the advertising and entertainment side of Indian Media with this Question:

So how does India interpret the same media message as America through advertising?

How does the Indian culture influence their entertainment media through entertainment?
-Viacom's MTV localized strategy with localized programming. MTV has catered to local taste in India by broadcasting two channels with Hindi pop music. The station is branded accordingly as MTV India and uses local employees with the use of local language.

Star News, NDTV, Zee News and Bollywood News are India's entertainment news. It is similar to shows in America such as TMZ, Access Hollywood and E News as well as internet home pages like MSN.com and Yahoo.com.